Bad Decisions Often Start with the Wrong Standard

Criterion Model Dimension

Bad decisions often start with the wrong standard because criterion drift can make a technically coherent process serve a distorted measure from the beginning.

Many bad decisions are not the result of no thinking. They are the result of thinking under the wrong standard.

If the hidden question is what ends this fastest, protects my image, or reduces immediate discomfort, then the process may still look intelligent while producing the wrong outcome.

The key question is not only what am I deciding. It is by what standard am I deciding it.

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